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Deal Autopsies
By Unknot PartnersCase studies from public sources

Deal Autopsies

Famous deals, taken apart. We rebuild real transactions from public sources, so you can test the price for yourself.

The autopsies

Autopsy No. 1 · 2018

Walmart's $16 billion bet on Flipkart

Walmart bets on India's online shoppers. Was a loss-making start-up worth the price?

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Price paid
$16bn
Stake bought
77%
Implied value
$20.8bn

Announced 9 May 2018

Autopsy No. 2 · 2016

Microsoft's $26.2 billion bet on LinkedIn

Microsoft pays half as much again as the market's price for the professional network. What was it buying?

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Price paid
$26.2bn
Stake bought
100%
Implied value
$26.2bn

Announced 13 June 2016

2014Coming soon

Facebook and WhatsApp

How do you price an app whose users matter more than its revenue?

Messaging

2017Coming soon

Amazon and Whole Foods

Why would an online retailer buy a chain of grocery stores?

Grocery

2006Coming soon

Google and YouTube

What is a video site with no profits worth to the company that runs search?

Online video

Rebuilt from the record

Filings, press releases and reporting from the time. Every number says where it came from.

Worked, not asserted

Returns, multiples and valuations are calculated in front of you, step by step.

Yours to argue with

Move the assumptions, download the model, and decide whether the price made sense.